Kepler’s bookstore has been part of my life for many decades. The first place my family lived when we moved from Taiwan to the United States in the early 1980s was Sunnyvale California. I am sure that my mother, as an avid reader, visited Kepler’s bookstore in Palo Alto with me in tow. But although I was in fourth or fifth grade, I have no memory of visiting Kepler’s at that time. Instead, my first memories of visiting Kepler’s are on post-college road trips from Washington State to California, when we made regular pitstops in Silicon Valley, stayed with friends or family in the area for a night or two, and visited Kepler’s on the way.
Why visit Kepler’s? Because it was the best and richest book experience in the south San Francisco area – a book refuge in the middle of the intellectually barren software and hardware technology companies. For over 60 years, Kepler’s has been a major intellectual and cultural hub for the Peninsula. On my peripatetic travels through northern California, I always made a point of stopping at Kepler’s.
One particularly significant stop was in 1993, when I did a solo 1500 mile bicycle traverse of the West Coast, from southern California to northern Washington — all the riding time completed in 12 days flat (on some days, I topped 200 miles pedaled!). The days on which I wasn’t riding were spent with family or friends in California, Oregon and Washington. And at my favorite haunts, including restaurants I enjoyed and beautiful bookstores I knew and loved on the West Coast.
On one particularly memorable hot August day, I bicycled over the Diablo mountain range from the Merced area, and down the other side into San Jose and then on to Palo Alto Valley, where I stayed overnight with a cousin who was in graduate student housing at Stanford University. The next day I peddled over to Kepler’s to pay my allegiance to the best bookstore in the region. In my sweat-stained biking togs I must’ve been an interesting sight, but I still walked out with at least one hardcover (Anne Tyler’s Saint Maybe, as I remember) that I put in my bicycle panniers and subsequently toted with me all the way to Seattle Washington. The book made for some great evening reading by my campfire.
Even though I’d been a fan and a regular for many years, I didn’t know the storied history of the bookstore until quite recently. Here’s a brief version — Kepler’s Books was founded in Menlo Park in May 1955 by peace activist Roy Kepler. Along with Cody’s in Berkeley and City Lights in San Francisco, Kepler’s led the paperback revolution in the San Francisco Bay Area in the 50’s and 60’s. According to their website, Kepler’s “soon blossomed into a cultural epicenter, attracting a loyal following among Beat intellectuals, pacifists, students and faculty of Stanford University, and other members of the surrounding communities, interested in serious books and ideas.” In fact, the Grateful Dead performed at Kepler’s early in their career, and they, along with folk singer Joan Baez, often appeared at Kepler’s holding impromptu salons with local community leaders to discuss ideas, political action, and music.
After the 60s were over, Kepler’s continued with a new generation. In 1980, Roy’s son, Clark Kepler, took over the management of the bookstore. In 1989, Kepler’s moved to its current location in the Menlo Center on El Camino Real. Under Clark’s leadership, Kepler’s expanded its role in the community, developing new partnerships and programs, and winning multiple awards nationally and locally. In 1990 Publishers Weekly named Kepler’s “Bookseller of the Year.”
As the technology revolution swept across the country and changed how people buy things, the bottom line dropped out of Kepler’sbookselling business. Amazon had taken a significant bite out of the paperback market. (Oddly enough in the early 1990s, I had the opportunity for a job in the early days of Amazon.com, but I didn’t pursue it because I felt it would take time away from writing novels. I was right on the novel writing front, but wrong on the potential positive impact that an early role as a booksite editor at Amazon would’ve had on my life.) In any case, the advent of Amazon and the box big sellers such as Barnes and Noble had a massive negative impact on small bookseller such as Kepler’s.
In 2006, Kepler’s announced it was closing -– the only independent bookseller in the greater Silicon Valley region now dead. Fortunately, there was a massive outcry of protest from the literary public. People knew that they needed a bookstore in Silicon Valley.
Thus, the Kepler’s Literary Foundation was born, and Kepler’s bookstore resurrected! A new organization — the Kepler’s Literary Foundation — was formed to create events, readings, and additional experiences associated with literate culture, and keep the Kepler’s experience alive for future generations.
In the last 2000s, I was fortunate to visit the re-vivified Kepler’s bookstore on a nearly weekly basis for a few years. For many years, I’ve worked for large technology companies who have bases of operation in Silicon Valley, from Adobe to Microsoft to Xerox PARC and Intel. Between 2007-2012, I worked variously as the CEO of a small technology company funded in part by investors in Silicon Valley and as a principal product lead for an R&D team at Xerox PARC, located in Palo Alto, (more on my tech career here).When I worked in Palo Alto, I commuted down from my home in Washington state on a weekly basis (my “super commute” was even covered in the Seattle Times). While I was on the road to Palo Alto every week, I made a regular habit of stopping at Kepler’s bookstore to attend author readings, buy books, and check on what new releases piqued my interest. Eventually, my work at Xerox PARC ended and I sold off my interest in the Valley-funded tech company.
But now, as a senior manager at Intel — whose headquarters are in Santa Clara — I have fresh excuses to check in at Kepler’s on a nearly monthly basis (Intel, after all, is kind enough to provide a free air shuttle to all employees for trips to the Valley, and I supervise several team members who are based in the Santa Clara office). So Kepler’s bookstore is once again a big part of my life.
I stopped at Kepler’s most recently a few months ago, to organize a reading near to where many of my friends work in Santa Clara and Palo Alto. I ran into the the wonderful poet Charif Shanahan — we share a publisher and have co-presented at readings before — and it was lovely to catch up with Charif in person. I’m also currently a student at Stanford University’s Graduate School of Business, so I have more reason to be in Silicon Valley, and I’m hoping to do a reading at Kepler’s soon. Along with the rest of the reading community in the Silicon Valley region, I am excited to see where the Kepler’s Foundation takes the future of this important bookstore.
Kepler’s Books is one of my literary touchstones, and I’m happy to share that bookstore experience with my readers! Enjoy!
— Ned Hayes (@nedwriting) November 7, 2019
Pinterest – Ned Hayes Bookstore Board